Tag: branding

A discussion of marketing strategies and techniques for operators of naturist businesses with a focus on branding and targeting.

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”
Michael Eisner,  former CEO of Disney

Links to items mentioned in the show:

• The Age of Persuasion, CBC podcast by Terry O’Reilly
• Under the Influence, CBC podcast by Terry O’Reilly
• Book: Be Our Guest; Perfecting the Art of Customer Service
• Attracting Youth episode – September 2012
• Teenagers and Young Adults in Naturism episode – January 2012
• Why Clothing-Optional Does Not Work episode – June 2009
• Women and Naturism episode – March 2010

Complete transcript
Provided by Rev.com

Episode LV

Podcast: Play in new window | Download (Duration: 1:30:26 — 62.2MB) | Embed

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